Barbara Costello—known as “the internet’s grandma” or “Brunch With Babs”—has built a devoted online following by embodying the warmth and wisdom people associate with their own grandmothers. A recent encounter with Costello revealed her surprisingly simple yet effective philosophy for enjoying the holidays without the usual overwhelm.
Why this matters: The holidays are often idealized, but the reality is stress, overspending, and unrealistic expectations. Babs’ approach—focusing on joy, connection, and small touches—offers a practical alternative to the commercialized pressure many feel.
Decorate for Joy, Not Perfection
Costello advocates for decorating every room, not to impress, but to create consistent reminders of the season’s cheer. The key isn’t extravagance but a thoughtful presence of festive details, even in unexpected places like the powder room. This approach shifts decorating from a chore to a personal expression.
The power of ornaments: Costello emphasizes the emotional weight of ornaments, especially those tied to memories. They aren’t just decorations, but tangible links to the past—family trips, childhood crafts, even worn-out favorites. Displaying them isn’t about aesthetics, but storytelling.
Hosting: Connection Over Control
Babs’ advice on hosting is refreshingly direct: accept help. The goal is enjoyment, not martyrdom. A frazzled host creates a frazzled atmosphere. Delegating tasks and focusing on connection instead of perfection ensures everyone, including the host, has a good time.
The self-serve station: Her solution to kitchen chaos—a dedicated drink and snack area—is simple but effective. It keeps guests occupied while the host finishes preparations, preserving sanity and preventing burnout.
Keep It Simple, Keep It Sweet
Costello’s final piece of advice is perhaps the most crucial: avoid self-imposed pressure. Break tasks into manageable steps—bake cookies early and freeze them, decorate gradually—and prioritize what genuinely brings you joy.
“Don’t put pressure on yourself. Do what makes you happy—and do it in small pieces.”
The takeaway: The holidays aren’t about flawless execution, but about creating moments of genuine connection. Babs’ philosophy reminds us that the most meaningful traditions are often the simplest ones. Embracing imperfection and prioritizing joy is the key to a truly fulfilling season.
